Liom
Period Tracker & Social Media
Project Overview
Liom is a period tracking application redesigned to serve a more mature audience. The project focused on shifting the core persona from teenagers to women aged 23+, increasing premium subscription value, and encouraging continuous engagement throughout the entire cycle. The UX approach emphasized improved flow, accessibility, and meaningful features beyond period days.
Project Info
Project Type
Mobile Application
Category
Mobile App · Social Media
Project Scope
Redesign, New Features Design
My Role
Product Designer / UX/UI Designer
User Researcher
Platform
iOS & Android
Timeline
1 year
What I Had Done on this Project :
User Research
01
Finding Problems
02
Redesign
03
New Feature Development
04
UI/UX Challenges
After user-research we faced 3 major problems that severely impacted the business plan:
Device
A device represents physical hardware.
Therefore, device-specific functionality includes:
- Power
- Manual lighting
- R-GB/RGBW
- Presets
- Custom presets
- Sunrise & Sunset
- Schedules
Aquarium
An aquarium represents the environment being maintained.
Therefore, aquarium-level functionality includes:
- Connected devices
- Aquarium information
- Tasks
- Reminders
- Maintenance activities
Persona misalignment
The previous version primarily targeted users aged 12–15. Its visual language, content tone, and features did not align with the needs of adult women.
Period Limit Engagement
Fragmented trip planning tools
Additionally, the premium model lacked perceived value and clear differentiation.
How I Solved Challanges
Final Design
& Outcomes
The final design delivers a more mature, structured, and insight-driven experience. Users now return not only to log their period but to receive daily guidance. The redesign balances simplicity, clarity, and premium value perception.
Increased daily engagement
Improved premium value perception
Stronger alignment with the new persona
Reduced usage dependency on period days only
This project demonstrates that in health applications, effective design goes beyond aesthetics it builds continuous value, trust, and long-term engagement.
